Whenever I think of Danish football I think of the Laudrups and the classic Denmark kit from 1986. Despite not wearing that distinctive half pin stripe number in 1998, Brian Laudrup still took centre stage scoring a great goal against Brazil before rounding it off with an iconic celebration.
I really couldn’t decide between the two icons to be honest i.e. the strip or the celebration, so decided to use both. There was always an effortless grace about Laudrup’s play, some people describing him as almost balletic, I wanted to emphasise this by incorporating his laid back pose and some literal typography.