Bundesliga Football Logo

I was recently contacted by Bundesliga Football (@BLFuk) who are launching a new website dedicated that corner of the globes footballing powerhouses. Anyway they were after a logo / brand and wanted to know if i could come up with something suitably ‘Germanic’

I knew the site would be based on the black, red and gold colours of the German flag, so thought what better muse than the German Eagle to accompany it. An authorative and imposing theme, I felt it would give just the right kind of vibe to a site in its infancy.

Obviously the current German badge has its own stylised eagle that has undergone a few design tweaks over the years, so i decided to go even further back in history till i reached German Heraldry, where i found an Aladins Cave of ideas.

The final design is meant to be nod to the past but with a fresh and modern feel, hopefully thats how it comes across. As always let me know your thoughts via the comments section below.

As a footnote to this piece I also wanted to include a version of the design that the client rejected. Personally I think I prefer the rejected version so thought I’d let people make their own minds up.

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