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I was recently contacted by Bundesliga Football (@BLFuk) who are launching a new website dedicated that corner of the globes footballing powerhouses. Anyway they were after a logo / brand and wanted to know if i could come up with something suitably ‘Germanic’
I knew the site would be based on the black, red and gold colours of the German flag, so thought what better muse than the German Eagle to accompany it. An authorative and imposing theme, I felt it would give just the right kind of vibe to a site in its infancy.
Obviously the current German badge has its own stylised eagle that has undergone a few design tweaks over the years, so i decided to go even further back in history till i reached German Heraldry, where i found an Aladins Cave of ideas.
The final design is meant to be nod to the past but with a fresh and modern feel, hopefully thats how it comes across. As always let me know your thoughts via the comments section below.
As a footnote to this piece I also wanted to include a version of the design that the client rejected. Personally I think I prefer the rejected version so thought I’d let people make their own minds up.
Available to buy as:
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Zlatan Ibrahimovic illustration done as part of my ongoing A-Z project
The rejected version is definitely better and more consistent, design-wise, but I can see why they would have turned down that font- paired with the eagle, it edges a slight bit too close to a rather unsavory history that we Germans would like to kinda put behind us. I do feel the logo would have been further improved with more consistent stroke weight or perhaps a simpler eagle with less detail in the feathers: something to tie to two currently disparate parts together. Ultimately, both the eagle and the wordmark are very striking, but they don’t seem to pair off well. They look like two separate designs, one old and one new, rather than a marriage of the two. As a fan of your work, however, I would never have voiced any kind of negative opinion if you hadn’t asked for thoughts. Definitely not trying to troll, just giving feedback.
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