Branded Football

The proposal to rename Hull City and the re-branding fiascos that occurred at both Cardiff City and Everton got me thinking about doing a project that looked at identity and branding within football.

This project is an attempt to highlight how football is eating itself in modern times… selling its soul to the highest bidder etc.

I’ll try to add to these designs as and when I get chance, you can follow its progress on twitter @miniboro_dotcom, or better still get involved with your own suggestions via the comments section. Thanks for taking a look.

liverpool fc branded

Liverpool FC / Raleigh

sporting_Peugeot

Sporting Lisbon / Peugeot

 

darlo branded sized

Darlington FC / Quaker Oats

bristolrovers_branded

Bristol Rovers FC / Captain Morgan

 

timbers branded sized

Portland Timbers / Timberland

brentfordfc branded

Brentford FC / Hummel

torino branded 2Lamborghini / Torino

brighton_mash

Brighton and Hove Albion / Birdseye

kaiser_kodak

Kaiserslautern / Kodak

spar_forest

Nottingham Forest / Spar

AC_Milan_AlphaRomeo

AC Milan / Alfa Romeo

hereford branded

Hereford Utd / Colman’s

arsenal_mashup

Arsenal / Canon

celtic_mashup

Celtic / Guiness

SWFC

Sheffield Wednesday / Trip Advisor

derby_county_mashup

Derby County / Dodge

west_brom_mash

West Brom / Tesco

hull branded

Hull City / Frosties

bacardi

Valencia / Bacardi

spurs branded

Tottenham Hotspur / Nandos

nimes lacoste

Nimes / Lacoste

coventry branded sized

Coventry City / Jumbo Games

oxford_mashup

Oxford Utd / Philips

PSG_mash

Paris Saint-Germain / Atari

blackpool_mash

Blackpool FC / Shell

ipswich branded

Lloyds / Ipswich Town

tula arsenal

FC Arsenal Tula / Wilkinson Sword

gillinham_mash

Gillingham FC / Ralph Lauren

 

klm monaco

AS Monaco FC / KLM

atlanta

Atalanta / Wellamaserati-branded

Manchester Utd / Maseratirenault-branded

Renault / Borussia Mönchengladbach

warner-bros-copy

Warner Bros / LA Galaxy

Branded Football[email protected]

  • Twitter

    • @untypicalboro just getting it in a shareable state7 hours ago
    • @untypicalboro might have to give you a DM sneak peek, to see if im on track, he's been a bugger to do7 hours ago
    • @untypicalboro Labour of love my man7 hours ago
    • When you're drawing a Datsun Cleveland away shirt featuring a cult hero from Sarajevo at 3 mins past midnight and b… https://t.co/Z1hf8mjIRT8 hours ago
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  • Testimonials

    • Jeff Livingstone – Founder“He is as close to Picasso as football will ever get.”
      In Bed With Maradona
    • Rob Alderson – Editor"There is a huge group of football supporters who are creatively aware and crying out for a different kind of engagement with the game. If you are one of the many who buy into the game on a spiritual level, then you’ll love Steve's 'Homesick' project".
      It's Nice That
    • Edgar DavidsThroughout my career I managed to pick up a lot of yellow cards. I am not proud of it but it does represent my character. Steve Welsh aka miniboro has transformed this trait into four pieces of sweet artwork which depict my playing style.
      Dutch Midfield Legend
    • Paul French – Senior Editor“The days of making do with tasteless footy posters from Woolworths or prising them out of Match and Shoot centrefolds are long gone!”
      FHM Magazine
    • Aaron Lavery – Digital Content Manager“A website that mixes words and visuals to terrific effect, it’s a gem of a site for fans of any club. The first thing you’ll notice is the cracking creative visuals of footballers both classic and modern, but there’s also some great interviews. The chat with Bob Mortimer in particular is a great read.”
      UMBRO
    • Gary Parkinson – Editor“We recommend a good trawl round Steve’s website. Whether it’s Dennis Bergkamp as a Top Gun-style Ice Man, a clever diagram about the Cruyff turn or simple, striking images of John Barnes and Mario Balotelli, his art is packed with wit and imagination. Intelligent, fun and highly original.”
      Four Four Two Magazine
    • Alan McGarrie – Global PR Manager“Steve Welsh is the artist behind miniboro.com his work is well known and very popular among football fans and influencers alike.”
      Adidas Football