The proposal to rename Hull City and the re-branding fiascos that occurred at both Cardiff City and Everton got me thinking about doing a project that looked at identity and branding within football.
This project is an attempt to highlight how football is eating itself in modern times… selling its soul to the highest bidder etc.
I’ll try to add to these designs as and when I get chance, you can follow its progress on twitter @miniboro_dotcom, or better still get involved with your own suggestions via the comments section. Thanks for taking a look.
Liverpool FC / Raleigh
Sporting Lisbon / Peugeot
Darlington FC / Quaker Oats
Bristol Rovers FC / Captain Morgan
Portland Timbers / Timberland
Brentford FC / Hummel
Lamborghini / Torino
Hereford Utd / Colman’s
Hull City / Frosties
Tottenham Hotspur / Nandos
Nimes / Lacoste
Coventry City / Jumbo Games
Lloyds / Ipswich Town
FC Arsenal Tula / Wilkinson Sword
AS Monaco FC / KLM
Atalanta / Wella
Manchester Utd / Maserati
Renault / Borussia Mönchengladbach
Warner Bros / LA Galaxy